News

News

Yes, Virginia, there is a Santa Claus-Believe!

 

Macy's nostalgic holiday campaign Believe is back in 2009! Believe captures the heart of the holiday with a season-long effort that elevates the message of goodwill and generosity to benefit Make-A-Wish. 
 
Believe stations will be located in every Macy's store and will feature a Believe Meter, letter-writing station and an official R.H. Macy Santa Mail letterbox.  Children across the country are invited to drop off their letters - stamped and addressed to Santa at the North Pole - in the Santa Mail letterbox at any Macy's store. For each letter received, Macy's will donate $1.00 to the Make-A-Wish Foundation, up to $1 million.
 
The Make-A-Wish Foundation® is also a beneficiary of the 2009 Macy’s Thanks for Sharing campaign.  Last year the program raised a record $700,000 for charities during the holiday season.   Make-A-Wish, Hawaii, was the beneficiary of over $89,000 from the two campaigns in 2008 and we are thrilled to again be the beneficiary of the 2009 Thanks For Sharing and Believe campaigns. 

Since 2003, Macy’s has donated over $24 million to the Foundation nationwide. We are proud of our long-standing partnership and thank Macy’s customers and associates for all that they do to help make wishes come true.